"How V Spehar and 'Under the Desk News' Became Gen Z's Go-To Source for Trustworthy News on TikTok"
In the ever-changing world of news, V Spehar has made a real impact, especially among younger audiences, as the host of "Under the Desk News." In a recent chat with Shira Lazar from What’s Trending, Spehar, who has over 3 million followers on TikTok, shared insights into what resonates with Gen Z and discussed the challenges of making news content profitable today. Spehar's journey began during the pandemic, when the idea of a news anchor reporting from under a desk struck a chord with TikTok viewers. This quirky approach became a trusted source for current events, especially after a pivotal moment during the January 6 Capitol riots, when Spehar explained the 25th Amendment live from beneath their desk. As their audience grew, so did their workload. Spehar often pre-records videos to keep up with posting schedules while also focusing on civic duties like voter registration. They emphasize honesty in sponsorships, ensuring transparency with their audience about advertisements, which helps build trust. Despite the challenges of monetizing content, Spehar highlights the importance of aligning brand partnerships with personal values. Their community of followers, affectionately called "Dust Bunnies," provides essential feedback and support, creating a strong bond. Reflecting on the state of journalism, Spehar recognizes the challenges traditional media faces today but believes in a collaborative future where creators and journalists can support each other. With news consumption shifting to platforms like TikTok, Spehar is committed to providing clear, factual content amidst the noise of misinformation. Through "Under the Desk News," V Spehar is redefining news for a new generation, fostering engagement and dialogue while remaining committed to integrity in journalism. You can catch their daily updates on Instagram and TikTok, along with upcoming live election coverage on their YouTube channel.
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