New Fitness Partnership Brings HYROX to The HFA Show 2027
A newly announced partnership between the Health & Fitness Association, HYROX, and Centr will bring competitive fitness racing to The HFA Show 2027.
Quick facts
- The HFA Show 2027 is scheduled for March 10-12 at Mandalay Bay in Las Vegas.
- HYROX Las Vegas will take place March 12-14 at the Los Vegas Convention Center.
- HFA members gain access to 100 participant slots and 100 spectator slots.
Why it matters
The intersection of B2B fitness trade shows and consumer fitness racing highlights how industry organizations are trying to bridge the gap between gym operators and active participants. By embedding experiential zones like simulated races into professional conventions, brands aim to demonstrate direct consumer engagement trends to club owners. Broader market impact beyond these specific scheduled events is not confirmed in the available reports.
A newly announced partnership is bringing competitive fitness racing directly to major industry gatherings. The Health & Fitness Association, HYROX, and Centr have teamed up to integrate fitness racing into the upcoming schedule of events in Las Vegas.
What happened with the fitness partnership?
According to reports from the Health & Fitness Association, the collaboration connects global fitness professionals with athletes and the broader fitness community. Show attendees will be able to experience a simulated HYROX race inside the Centr booth. Additionally, HFA members gain access to exclusive registration opportunities for an HFA HYROX team.
Why is fitness racing trending now?
Search interest in fitness has surged following the announcement of the overlapping events in Las Vegas. Greta Wagner, HFA interim president and CEO, stated that the active communities surrounding both organisations complement each other. Industry leaders attending the trade show will now experience the energy of a live fitness competition firsthand.
What happens next for participants?
The HFA Show 2027 will take place from March 10 to March 12 at Mandalay Bay. Immediately following, HYROX Las Vegas is scheduled for March 12 to March 14 at the Los Vegas Convention Center. HFA members can secure one of 100 participant slots or 100 spectator slots for the Las Vegas event as part of the agreement.
Frequently asked questions
What is the Health & Fitness Association partnership?
The Health & Fitness Association partnered with HYROX and Centr to bring fitness racing to The HFA Show 2027, connecting global fitness professionals with competitive athletes through simulated experiences and exclusive event access.
When and where is The HFA Show 2027?
The HFA Show 2027 is scheduled to take place from March 10 to March 12, 2027, at Mandalay Bay in Las Vegas, overlapping with the nearby HYROX Las Vegas event.
When does HYROX Las Vegas take place?
HYROX Las Vegas is slated for March 12-14, 2027, at the Los Vegas Convention Center, directly following the opening days of The HFA Show.
What do HFA members receive through this partnership?
HFA members receive access to sign up for 100 participant slots and 100 spectator slots on an exclusive HFA HYROX team for the Las Vegas racing event.
Who is involved in the Centr booth experience?
Attendees of The HFA Show will have an opportunity to experience a simulated HYROX race hosted inside the Centr booth during the convention.
Who is the interim president of HFA?
Greta Wagner serves as the interim president and CEO of the Health & Fitness Association, according to official statements regarding the partnership.
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Last checked Sep 29, 2026 at 7:48 AM. Trends move fast, so details may change. How we work
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