Frida Aasen Not Selected for Victoria's Secret Fashion Show

Norwegian model Frida Aasen, 31, has confirmed that she will not participate in the upcoming Victoria's Secret Fashion Show in Los Angeles. As of October 14, 2026, the model revealed through social media that she was unsuccessful during the casting process for this year's event.

How was the news confirmed?

Aasen shared the update in a comment on a TikTok video posted by Dutch model Romee Strijd, who also stated she was not selected for the show. In her response, Aasen expressed support for Strijd while confirming her own rejection. She noted that the casting process involved a series of cuts leading up to the final decision, which was communicated to models only one week before the show.

Why this is trending in Norway

Frida Aasen is a prominent Norwegian model who previously gained international attention by walking in the Victoria's Secret Fashion Show in 2017 and 2018. Her status as a well-known figure in the Norwegian fashion industry has driven significant public interest in her career updates.

What is confirmed and what is not

It is confirmed that Aasen participated in the audition process and was not selected for a role in the 2026 show. Details regarding the specific criteria used by the brand during this year's casting process or the total number of models who were rejected remain unconfirmed at the time of writing. While reports indicate that other models have expressed frustration regarding the casting procedures, the internal decision-making process of the brand has not been publicly detailed.