KFC Launches Avengers: Doomsday Collaboration in Australia

KFC has officially launched a global collaboration with Marvel Studios for the upcoming film Avengers: Doomsday. As of November 5, 2026, the campaign is rolling out across more than 100 countries, positioning the fast-food chain as a central part of the film's promotional lead-up ahead of its December cinema release.

Why it is trending now

The trend is driven by the announcement of a new campaign video produced by Mother, which depicts the Marvel Cinematic Universe villain Doctor Doom overlooking a battle-damaged city where a KFC restaurant remains untouched. To mark the partnership, KFC has developed a limited-time menu inspired by the character, alongside exclusive Colonel Sanders Cosplay Collection figurines and specialized, dark-themed packaging.

Key facts

• According to Little Black Book, this partnership is the most expansive joint venture in KFC’s history.
• The campaign includes 60, 30, and 15-second video spots, as well as out-of-home advertising and in-restaurant activations.
• Christophe Poirier, chief concept officer at KFC, stated that the collaboration aims to place the brand at the heart of the film's global cultural impact.
• The packaging features a distinct iron-riveted design inspired by Doctor Doom’s iconic mask.

Why this is trending in Australia

The interest in Australia follows the global rollout of the campaign, which is being adapted for participating markets worldwide. While specific details on local store activations remain limited, the brand's expansive international strategy includes Australia as part of its global reach.

Background and context

Avengers: Doomsday is one of the most anticipated films in the Marvel Cinematic Universe. KFC has opted to align its marketing directly with the film’s antagonist, Doctor Doom, rather than traditional heroic figures. This strategy involves a significant departure from standard promotional tie-ins by focusing on a singular character identity across all marketing collateral, including digital, social, and physical store environments.

What happens next

The campaign will continue to run across various platforms as the December release date for Avengers: Doomsday approaches. Customers in participating regions can expect to see the limited-edition packaging and Doctor Doom-inspired menu items in stores. Further details regarding specific menu ingredients or local availability dates for Australian outlets were not available at the time of writing.