2027 New Year's Postcards Go on Sale Across Japan

The annual sale of 2027 New Year's postcards, known as Otoshidama-tsuki Nengajo, officially commenced at post offices across Japan on November 2, 2026. As of today, November 2, 2026, residents can purchase the cards as part of the traditional custom of exchanging New Year's greetings.

Why it is trending now

The trend follows the nationwide release of the 2027 postcards. At the Kumamoto Central Post Office, the launch was marked by local events, including performances by children, to celebrate the start of the sales period. The cards remain a significant cultural touchpoint for many, despite broader shifts in communication habits.

Key facts

• According to reports from Kumamoto Central Post Office, the total number of postcards issued nationwide is approximately 560 million.
• This figure marks a reduction of roughly 220 million cards from the previous year's issuance.
• The nationwide issuance has seen a consistent decline for 16 consecutive years.
• To ensure delivery by New Year's Day, Japan Post advises that postcards be mailed between December 15 and December 27, 2026.
• Local post offices, such as those in Kumamoto, have reduced the variety of available postcard designs from five types to three.

Why this is trending in Japan

The search interest in Japan reflects the seasonal importance of the nengajo tradition. While digital communication is common, many individuals continue to value the physical exchange of postcards as a meaningful way to share gratitude and personal updates once a year.

Background and context

The practice of sending New Year's postcards is a deeply rooted tradition in Japan. However, the industry faces ongoing challenges as the use of traditional paper mail decreases. Post offices have adjusted their offerings, including local variations such as the Hokuriku edition, which features regional landmarks like the Shinminato Bridge, the Tateyama Mountain Range, and tulip motifs.

What happens next

The intake period for the postcards will open on December 15, 2026. The critical deadline for those wishing to guarantee delivery by January 1, 2027, is December 27, 2026. Post offices will continue to sell the cards throughout the season, though availability may vary based on local demand and inventory.