McDonald's Japan Launches New Chicken Menu Options

McDonald's Japan is updating its regular menu with a new series of chicken-based products, officially launching on October 21, 2026. As of October 20, 2026, the company has confirmed that the previous Chicken Filet will be discontinued to make way for these new offerings, which feature chicken thigh meat.

Why it is trending now

The search interest follows the announcement of a major menu overhaul at McDonald's Japan. The company is introducing three new burgers and a side dish, accompanied by a new television commercial campaign featuring actor Hiroshi Abe and Maika Sasaki of =LOVE. This shift represents a strategic focus on developing products that maximize the characteristics of the new chicken thigh meat rather than simply modifying existing recipes.

Key facts

• The new burger lineup includes: Zaku-Zaku Juicy Mac, Spicy Zaku-Zaku Juicy Mac, and Teriyaki Chicken Juicy Mac, according to the Aichi Shimbun.
• A new side menu item, Zaku-Zaku Juicy Momo Chicken, is also being added to the permanent menu.
• Night Mac options (available from 5:00 PM) will include double-patty versions of the new chicken burgers.
• The Zaku-Zaku Juicy Mac is included in the 'Hiru-Mac' weekday lunch set, priced at 650 yen, according to reports.
• Temporary promotional items, such as 'Black Pepper Shaka Shaka Potato' and 'Lemonade' drinks, will be available starting the same day.

Why this is trending in Japan

The trend is driven by the significant change to McDonald's Japan's core regular menu and the discontinuation of the long-standing Chicken Filet. Consumers are searching for details on the new flavor profiles and the availability of the new items at local branches.

Background and context

According to AdverTimes, the development of these new chicken items took five years. The company aimed to create a balance that highlights the unique texture and taste of thigh meat. This is a departure from previous menu structures, and the company has stated that the new items are not merely renewals of older products.

What happens next

The new menu items become available at McDonald's locations across Japan on October 21, 2026. Customers can expect these items to remain as part of the permanent regular menu. Promotional items like the Black Pepper potato and lemonade drinks are only available for a limited time.