Kia and Hyundai Host Luc Donckerwolke Design Exhibition

Hyundai and Kia have announced a new design archive exhibition titled 'Dreams that Resonate' (멈추지 않는 꿈), showcasing the creative journey of their Chief Creative Officer and Chief Design Officer, Luc Donckerwolke. As of November 8, 2026, the company confirmed the exhibition will be open to the public in Seoul to highlight the designer's career and creative process.

Why it is trending now

The announcement is trending as it offers the public a rare, behind-the-scenes look at the design evolution of Hyundai and Kia vehicles. Unlike traditional exhibitions that focus on abstract concepts, this event displays the actual records and work materials used during the design process, providing a tangible view of how automotive ideas are developed from childhood inspiration to final production.

Key facts

• The exhibition is scheduled to run from November 24, 2026, to December 11, 2026, according to the official Hyundai Newsroom.
• The event will take place at Sinsa House in Gangnam-gu, Seoul, and is free for all visitors, as reported by Bridge Economy.
• Luc Donckerwolke has led design innovation at Hyundai and Kia for over a decade, starting in 2016.
• Donckerwolke was named 'Person of the Year' at the 2022 World Car Awards and recognized as a 'Greatest Disruptive Innovator' by Newsweek in 2023.

Why this is trending in South Korea

The exhibition is drawing significant interest in South Korea as it provides local fans and design students a direct opportunity to engage with the history of the Genesis and Hyundai-Kia design identity. The central location in Seoul's Gangnam district makes it accessible for both industry professionals and the general public interested in automotive culture.

Background and context

Luc Donckerwolke joined the Hyundai Motor Group in 2016, overseeing design for the Hyundai and Genesis brands. Over the past ten years, he has been credited with steering the visual transformation of the group's vehicle lineup. The exhibition aims to show how an individual's dream can evolve into a professional career and inspire others to pursue their own creative possibilities.

What happens next

The exhibition will open its doors on November 24, 2026. While the primary dates are set, Hyundai and Kia have stated that details regarding specific programs or events during the exhibition period will be released at a later date.