Park Soo-hong's Wife Faces Backlash Over Daughter's Luxury Items

Broadcaster Park Soo-hong's wife, Kim Da-ye, is facing public scrutiny following a series of social media posts featuring their daughter, Jae-yi, wearing high-end luxury clothing. As of November 7, 2026, the discussion has intensified after Kim deleted a recent post from her Instagram Stories that sparked online debate regarding the display of expensive items for a young child.

Why it is trending now

The controversy stems from an Instagram Story uploaded on the afternoon of November 5, 2026, in which Kim displayed her daughter wearing a luxury brand pink padded jacket. According to reports from Sports Kyunghyang, the item is estimated to cost approximately 1.4 million KRW. While the post has since been deleted, the incident has drawn significant attention from netizens who are debating the appropriateness of publicizing luxury consumption for minors.

Key facts

• According to Sports Kyunghyang, Kim Da-ye removed the photo of her daughter in the 1.4 million KRW luxury jacket shortly after it was posted.
• Chosun Ilbo reports that this follows a June 2026 incident where Kim shared a collection of luxury infant shoes valued at roughly 8 million KRW.
• In May 2026, Kim previously noted on social media that her daughter had appeared in multiple advertisements and was already paying comprehensive income tax, referring to her as a "patriot who pays taxes from age one," as cited by Sports Kyunghyang.
• Park Soo-hong and Kim Da-ye were married in 2021 and their daughter, Jae-yi, was born in October 2024.

Why this is trending in South Korea

The trend is part of a wider public conversation in South Korea regarding the social media habits of celebrities and their children. While some users defend the posts as a personal choice and a form of communication about family life, others have expressed concern over the excessive display of wealth and the consumption of luxury goods by infants.

Background and context

Park Soo-hong is a well-known South Korean broadcaster. Since the birth of their daughter in 2024, the family has frequently been in the public eye. Jae-yi has gained popularity for her appearance, leading to several modeling roles in advertisements. These recent social media posts have prompted varied reactions, highlighting a divide in public opinion regarding how much of a child's affluent lifestyle should be shared on public platforms.

What happens next

As the posts have been removed, it is not clear if the couple will issue a formal statement or change their approach to social media content. The discussion remains active on various online forums as observers continue to monitor the social media activity of prominent figures in the entertainment industry.