Claudia Winkleman's Traitors Style Trends in the UK
TV host Claudia Winkleman is sparking a surge in fashion searches as viewers look to replicate her distinct knitwear looks from The Celebrity Traitors.
Quick facts
- The Celine polo jumper worn by Winkleman is priced at £1,250.
- Urban Outfitters offers a similar striped jumper for £52.
- UK Google searches for 'argyle knit' have increased by 600% compared to last year.
Why it matters
Claudia Winkleman’s influence on UK fashion, often referred to as the 'Winkleman effect,' demonstrates how primetime television styling directly dictates consumer search habits. By mixing high-end designer labels with accessible high-street alternatives, she creates an aspirational yet attainable aesthetic. This trend highlights the power of televised entertainment in driving retail interest for specific knitwear categories.
Television host Claudia Winkleman is driving significant interest in UK fashion trends as viewers tune in to The Celebrity Traitors. Known for her signature "gothic Highland chic" aesthetic, Winkleman has recently pivoted to more colourful knitwear, prompting fans to search for affordable alternatives to her high-end wardrobe.
What fashion pieces are trending?
Winkleman’s recent appearances on the show have highlighted specific designer items. In a recent episode, she wore a colourful striped polo jumper from Celine, a piece that retails for £1,250. Additionally, she was seen wearing a Johnstons of Elgin argyle knitted vest, valued at £475, which features the brand's signature 2-ply cashmere.
| Item | Original Price | Alternative | Alternative Price |
|---|---|---|---|
| Celine Polo Jumper | £1,250 | Urban Outfitters Striped Jumper | £52 |
| Johnstons of Elgin Vest | £475 | M&S Argyle Knit | £26 |
Why this is trending in United Kingdom
The trend is largely driven by viewers of The Celebrity Traitors who are seeking to recreate the host's specific style for their own winter wardrobes. The high interest in "argyle knit"—with search volume up 600% from last year—suggests a broader consumer shift toward these classic, layered aesthetics as the colder season approaches.
What is confirmed and what is not
It is confirmed that the specific designer items worn by Winkleman are currently available at the price points listed above. However, the availability of these items at high-street retailers can fluctuate rapidly based on consumer demand. Any claims regarding the long-term impact of these specific trends on the wider UK fashion market remain speculative at the time of writing.
Frequently asked questions
Why is Claudia Winkleman trending?
Claudia Winkleman is trending because viewers of The Celebrity Traitors are actively searching for the outfits she wears on the show, specifically her colourful striped jumpers and argyle knit vests, leading to a spike in interest for similar clothing styles.
What brand is Claudia Winkleman's argyle vest?
The argyle vest worn by Claudia Winkleman on The Celebrity Traitors is from the Scottish label Johnstons of Elgin. It is a Clan Grey Argyle Cashmere Tank made from 2-ply cashmere, retailing for £475.
Is Claudia Winkleman's striped jumper affordable?
The exact striped polo jumper worn by Winkleman is from Celine and costs £1,250. However, many retailers offer similar striped jumpers at lower price points, such as an alternative available at Urban Outfitters for £52.
Has interest in argyle knitwear increased?
Yes, according to reports, UK Google searches for 'argyle knit' have seen a 600% increase compared to the previous year, coinciding with Winkleman's recent appearances on the show.
Where can I find alternatives to Winkleman's clothes?
High-street retailers are currently stocking pieces inspired by her looks. For example, Marks & Spencer offers an argyle crew neck top for £26, and Urban Outfitters provides a mixed stripe fringed jumper for £52.
Who styles Claudia Winkleman?
Claudia Winkleman's stylist is Sinead McKeefry. McKeefry is responsible for the layered, gothic-inspired looks, including the combination of argyle vests with lace balloon-sleeve blouses seen on The Celebrity Traitors.
In this story
Sources
- Good Housekeeping: Claudia Winkleman gives the striped jumper a colourful update - and the high street has an alternative for £52
- Cosmopolitan: Claudia Winkleman’s argyle knit is by this Princess of Wales-loved label – M&S has a £26 lookalike
- Grazia Daily UK: Missed out on Claudia Winkleman's striped jumper on Celebrity Traitors? Shop similar styles here
Trend snapshot
- Topic
- Lifestyle
- Trending in
- United Kingdom
- Search interest
- 2000+ recent searches
- Status
- Verified: 3 independent outlets
- Last updated
- Oct 18, 2026 at 1:45 AM
Last checked Oct 18, 2026 at 1:45 AM. Trends move fast, so details may change. How we work · How we verify
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