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Today Show Halloween 2026: See the NBC Centennial Costumes

The Today Show hosts revealed their 2026 Halloween costumes on October 30, celebrating NBC's 100th anniversary with a special broadcast.

FollowinTrend Desk Oct 30, 2026, 6:16 PM 2 min read AI-assisted

Retro TV adorned with a spooky Halloween face, creating a nostalgic eerie vibe. — Photo: Sergei Starostin / Pexels Illustrative stock photo, not taken at the event.

Quick facts

The Today Show Halloween celebration on October 30, 2026, commemorates 100 years of NBC.
Savannah Guthrie and Jenna Bush Hager appeared as Rachel Green and Phoebe Buffay from 'Friends'.
Al Roker dressed as Gumby from 'Saturday Night Live' for the 2026 broadcast.

Why it matters

The annual Halloween broadcast is a staple of NBC's morning programming, serving as both a branding exercise for the network and a major engagement driver for the Today Show. By centering the 2026 theme on the network's 100-year history, the show effectively leverages nostalgia to connect with multi-generational audiences.

The Today Show Halloween 2026 celebration is officially underway, with the morning team unveiling a series of costumes to mark 100 years of NBC. As of October 30, 2026, the broadcast features four hours of themed programming across the Today and 3rd Hour of Today segments.

Why it is trending now

The annual event is trending as viewers search for the latest costume reveals from the plaza. This year, the production team selected a theme centered on the network's centennial anniversary, featuring iconic characters and figures associated with NBC's history.

Key facts

Savannah Guthrie dressed as Rachel Green from the sitcom 'Friends', according to Today.com.
Jenna Bush Hager portrayed Phoebe Buffay, also from 'Friends', accompanied by a cat dressed as 'Smelly Cat'.
Al Roker appeared as the classic 'Saturday Night Live' character Gumby.
Willie Geist took on the role of television host Johnny Carson.
Other costumes included Dylan Dreyer as Jeannie from 'I Dream of Jeannie', Craig Melvin as Snoop Dogg, and Sheinelle Jones as a Radio City Rockette.

Why this is trending in United States

The Today Show Halloween tradition is a major pop-culture event in the United States, drawing significant interest from viewers who follow the anchors' elaborate costume choices each year. The 2026 theme ties directly into the broader celebration of NBC's 100th anniversary.

Background and context

The Today Show has maintained a tradition of elaborate Halloween costume reveals on the plaza for decades. The 2026 broadcast covers the morning show's full slate of segments, including appearances by Jenna Bush Hager and Sheinelle Jones, highlighting the production effort behind the annual spectacle.

What happens next

The Halloween-themed programming continues throughout the morning of October 30, 2026, featuring special guests, spooky treats, and additional segments. Following the conclusion of the live broadcast, clips and behind-the-scenes footage will remain available on the official Today Show digital platforms.

Frequently asked questions

What is the theme for Today Show Halloween 2026?

The theme for the 2026 Today Show Halloween celebration is the 100th anniversary of NBC. The anchors wore costumes representing iconic characters and figures from the network's long history.

Who are some of the people involved in the 2026 costumes?

The cast members participating in the costume reveal include Savannah Guthrie, Jenna Bush Hager, Al Roker, Willie Geist, Dylan Dreyer, Laura Jarrett, Craig Melvin, and Sheinelle Jones.

When did the Today Show Halloween 2026 special air?

The Halloween special took place on the morning of Friday, October 30, 2026. The broadcast included four hours of themed segments featuring the Today team.

What did Al Roker dress up as for Halloween 2026?

Al Roker dressed as the character Gumby, famously associated with the long-running NBC sketch comedy show 'Saturday Night Live'.

Are the Today Show Halloween costumes available to view online?

Yes, Today.com is providing live coverage and recaps of the costume reveals and behind-the-scenes moments from the 2026 Halloween extravaganza.

Is the Today Show Halloween party an annual event?

Yes, the Today Show has been celebrating Halloween with costume reveals on the plaza for several decades, making it a recurring annual tradition for the program.