Orion Expands Custard Production Amid Global Demand

Orion has expanded its Custard production capacity across facilities in South Korea, Vietnam, and India to keep pace with increasing global demand, the company announced on October 22, 2026. This move follows a period of consistent sales growth for the brand, which has become a key product alongside the company's signature Choco Pie.

Why it is trending now

The expansion is a direct response to a surge in international interest, with Custard recording double-digit sales growth through September 2026. According to Orion, the new production lines are intended to secure supply for growing markets where the snack has gained significant popularity as a premium dessert or breakfast alternative.

Key facts

• The total global production capacity for Custard is now valued at approximately 300 billion KRW annually, according to reports from Yonhap News.
• Last year's global sales figures for the product hit 154 billion KRW, representing a 14% year-on-year increase, as reported by Asia Business Daily.
• Approximately 76% of all Custard revenue is generated outside of South Korea, primarily in China, Vietnam, and India.
• Orion is currently investing 460 billion KRW into the construction of a new integrated center in Jincheon, South Korea, expected to be completed in the second half of 2027.

Why this is trending in South Korea

In South Korea, news of the expansion is trending as consumers follow the success of domestic food brands in international markets. The brand's ability to maintain high sales growth for a product launched in 2004 has drawn attention from local investors and industry observers.

Background and context

Orion's global research center, based in South Korea, manages product development by adapting flavors to suit local preferences. In Vietnam, for instance, the company has introduced localized versions such as tiramisu, raspberry, melon, and low-sugar options. In India, the product is marketed as a premium dessert targeting young, urban consumers.

What happens next

Orion plans to continue its focus on establishing Custard as a global brand. The company is simultaneously expanding production infrastructure in Russia with a new factory building in Tver. The Jincheon facility in South Korea is scheduled for completion in the second half of 2027, which is expected to further support the company's long-term production goals.